Delay

It is odd that in the United States some fads seem to be fading as they are only just beginning in Spain. Take for example Abercrombie & Fitch. What has become a teen brand not really used after the 8th grade, is now something of a phenomenon in Madrid. The giant and beautiful stored that is adorned with toned men with flat abs and gorgeous faces, is now taking over the shopping world for young Madrillenos. The topless men has become their biggest marketing and advertising scheme yet. Here, the brand has become a status symbol, as the clothes are expensive and over priced for what they are. But hey, people are willing to pay for class and style. Or are they paying for the image that is associatedwith the brand?

Here are some examples of there advertising.


the store in Madrid....